Biketoberfest



Join us for Charlotte's premier active transportation celebration!

Experience the Joy of a More Connected Charlotte

Biketoberfest is more than a ride — it's a movement.

Now in its 12th year, this fun, family-friendly event invites hundreds of people to experience the joy of navigating Charlotte by bike or on foot. Through a lively, scavenger-hunt-style adventure, participants explore the city's vibrant neighborhoods, greenways, and small businesses — discovering just how fun and empowering it can be to get around without a car.

Along the way, we highlight the very infrastructure — like greenways and protected bike lanes — that Sustain Charlotte has successfully advocated for. Each stop is a chance to reinforce our shared vision: a healthier, safer, and more connected Charlotte where everyone, regardless of age or ability, can thrive.

Sponsorship of Biketoberfest means joining a powerful movement for change. Your support directly fuels advocacy for a more sustainable, equitable, and joyful city — and aligns your brand with the growing demand for active transportation, community connection, and climate-smart solutions.

Community Connection

Participants of all ages discover Charlotte's neighborhoods together

Supporting Local

Biketoberfest connects riders with small businesses throughout the city

Better Infrastructure

The event showcases the bike-friendly improvements we advocate for

Why Sponsor?

Biketoberfest brings together a uniquely engaged and diverse audience of people who care about sustainability, wellness, local business, and the future of Charlotte. As a sponsor, you'll:

Gain exposure to hundreds of participants and thousands of digital viewers

Your brand will reach an active, community-minded audience through event materials, route stops, website recognition, and social media promotion before, during, and after the event.

Align your brand with a powerful movement to build a safer, healthier, and more connected Charlotte

Show your customers and stakeholders that you support people-centered infrastructure and sustainable transportation solutions that benefit everyone in our community.

Demonstrate your commitment to community, equity, and climate resilience

Position your organization as a leader in environmental sustainability while supporting initiatives that create more equitable access to safe transportation options for all Charlotte residents.

Engage your employees through meaningful volunteer and team-building opportunities

Create memorable experiences for your team through volunteer roles at checkpoints, participation in the ride itself, or exclusive sponsor recognition events connected to Biketoberfest.

Our sponsorship packages are designed to maximize your organization's visibility while creating authentic connections with our passionate community. From prominent logo placement to speaking opportunities at the event, we can customize a partnership that aligns with your marketing objectives.

Past sponsors have reported significant benefits including increased foot traffic to their businesses, enhanced brand perception among sustainability-minded consumers, and strengthened community relationships that extend well beyond the event itself.

2025 By the Numbers

Biketoberfest 2025 exceeded all expectations, delivering exceptional value to participants, sponsors, and the Charlotte community as a whole.

"Biketoberfest was one of the best events we've ever sponsored. We met hundreds of new potential customers, many of whom had never visited our business before. With that kind of exposure, we're confident an uptick in visits is sure to follow. The return on investment was clear — and the energy of the day was amazing! We've already committed to sponsoring next year's event."

— 2025 Biketoberfest Sponsor

This testimonial reflects the overwhelmingly positive feedback we received from our business partners, who reported increased foot traffic, new customer acquisition, and meaningful community connections.

Participants enjoying one of the many vibrant checkpoints along the Biketoberfest route, connecting with local businesses and fellow community members.

500+

Participants

Engaged community members exploring Charlotte neighborhoods on bikes, building connections and discovering local gems throughout our city

36

Local Businesses

Supported through route stops, each experiencing increased visibility and foot traffic while strengthening their ties to the community

75

Volunteers

Helping make the event possible by staffing checkpoints, guiding participants, and creating a welcoming atmosphere at every stop along the way

1000s

Impressions

Social media and newsletter views expanding our reach beyond the day itself, inspiring more people to engage with sustainable transportation and local businesses


The impact of Biketoberfest extends far beyond a single day of cycling. By bringing together diverse communities, supporting local economic development, and promoting sustainable transportation, we're helping build a more connected, resilient Charlotte. Your sponsorship makes these meaningful outcomes possible.

Sponsorship Opportunities

All sponsor levels include these valuable benefits to maximize your brand visibility and engagement with our community:

Logo on the Biketoberfest event webpage

Your brand prominently displayed on our official event site with thousands of monthly visitors leading up to the event.

Recognition in email newsletter (10,000+ subscribers)

Reach our engaged audience of cycling enthusiasts and community-minded residents through targeted email campaigns.

Social media mentions (14,000+ combined followers)

Gain exposure across our Instagram, Facebook, and Twitter platforms with dedicated posts highlighting your support.

Logo included in passport

Every participant sees your brand in their digital passport as they search for destinations around Charlotte.

Complimentary event registrations + employee discount code

Invite your team to participate directly in the festivities and offer special registration rates to all your employees.

Option to host a stop along the route

Transform your business location into a featured checkpoint where hundreds of participants will visit during the event day.


Presenting & Sustaining Sponsorship Levels

Explore the comprehensive benefits package of our premier sponsorship tiers.

1

Presenting Sponsor: $25,000

Premier visibility & exclusive naming rights

  • Exclusive naming rights: "Biketoberfest presented by [Your Company]"
  • 20 complimentary registrations
  • 75% registration discount for all employees
  • Full-Spread ad in the event passport
  • Opportunity for company representative to speak at Biketoberfest after-party
  • Assistance with creating an employee team for the event
  • Opportunity for a relevant article to be posted on Sustain Charlotte's website
  • Opportunity for customized event activation
  • Premier booth location on the route and Friday night packet pick-up party
  • Listed as a destination in the official Biketoberfest map and passport (as applicable)
  • Inclusion on sponsor signage at the event
  • Logo on event website with link to your site
  • Multiple social media mentions before and during event
  • Opportunity to provide marketing item or swag to all participants at check-in
  • Thanked from the PA during the event
2

Sustaining Sponsor: $10,000

  • Named as the sponsor of the packet pick-up party or the Biketoberfest after-party
  • 10 complimentary registrations
  • 50% registration discount for all employees
  • Assistance with creating an employee team for the event
  • Opportunity for a relevant article to be posted on Sustain Charlotte's website
  • Opportunity for customized event activation
  • Full-page ad in the event passport
  • Premier booth location on event and Friday night packet pick-up party
  • Inclusion on sponsor signage at the event
  • Logo on event website with link to your site
  • Multiple social media mentions before and during event
  • Opportunity to provide marketing item or swag to all participants at check-in
  • Thanked from the PA during the event
  • Opportunity to setup as destination along the route
  • Listed as a destination in the official Biketoberfest map and passport (as applicable)


Foundational Sponsorship Levels

Support Biketoberfest while gaining valuable exposure for your brand.

1

Supporting Sponsor: $5,000

  • 6 complimentary registrations
  • 50% registration discount for all employees
  • Booth at the Biketoberfest main venue
  • Half page ad in the official Biketoberfest passport given to all participants
  • Assistance with creating an employee team for the event
  • Mention from the PA during the event
  • Inclusion on sponsor signage at the event
  • Opportunity to provide marketing item or swag to all participants at check-in
  • Logo on event website with link to your site
  • Recognition in email newsletter
  • Logo included in event passport
  • Social media mentions
2

Contributing Sponsor: $2,500

  • 4 complimentary registrations
  • 25% registration discount for all employees
  • Assistance with creating an employee team for the event
  • Mention from the PA during the event
  • Inclusion on sponsor signage at the event
  • Opportunity to provide marketing item or swag to all participants at check-in
  • Logo on event website with link to your site
  • Recognition in email newsletter
  • Logo included in event passport
  • Social media mentions
3

Community Sponsor: $500

  • 2 complimentary registrations
  • Host a stop along the route
  • Logo on event website with link to your site
  • Recognition in email newsletter
  • Logo included in event passport
  • Social media mentions

📣All sponsors receive recognition in post-event communications and an invitation to exclusive sponsor appreciation event! 🎉

Additional Opportunities

Custom Activations $2,500 - $5,000

Creative branded experiences

  • Route stop sponsorships with interactive elements
  • Mobile refreshment station with your branding
  • Sponsor a "Section" of the route
  • Company "Cheer Station" on route

Let's get creative with branded experiences along the route! Our team will work with you to design memorable activations that highlight your brand while enhancing the participant experience. Contact us to discuss your ideas and secure these limited opportunities.

Let's Build a Better Charlotte. Together.

For fifteen years, Sustain Charlotte has been working to create a more livable, connected city through community engagement and policy advocacy. Our vision is a region where everyone has transportation choices.

Safer intersections and protected bike lanes

Improving infrastructure for cyclists and pedestrians to reduce accidents and encourage active transportation.

Expanded greenways and pedestrian-friendly development

Creating more green spaces and walkable communities to enhance quality of life and environmental sustainability.

Equitable, climate-smart transportation policies

Advocating for public transit options that serve all neighborhoods while reducing carbon emissions.

Your support helps Sustain Charlotte advocate for these important initiatives. Through events like Biketoberfest, we're building a movement of residents who recognize that transportation choices are essential for our community's health, environment, and economic vitality.

"This was hands down the most fun I've ever had at an event in Charlotte! I discovered greenways, neighborhoods, and small businesses I never knew existed. I already marked my calendar for next year — I'm bringing friends!"

— John Thigpen, Participant

Since 2015, Biketoberfest has introduced thousands of Charlotteans to the joy of urban cycling while raising critical funds for our advocacy work. Each rider becomes an ambassador for sustainable transportation in our growing city.

Ready to ride?

Join our team for a better Charlotte

Biketoberfest is Sustain Charlotte's signature annual cycling event that brings together hundreds of riders to explore our city's neighborhoods, support local businesses, and advocate for safer, more connected bike infrastructure.

📣 Saddle up before

  • September 1, 2026 for full benefits

To secure your sponsorship or learn more: